Strategic advertising and marketing is important for start-ups looking to acquire traction and drive development. If you're a creator struggling to attract attention to your product or business, it's time to change your emphasis from item growth to marketing technique. With the ideal strategy, you can effectively get to and involve your target mark

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

B2B Marketing (As We Understand It) Is Dead-- Here's What Works TodayDifficult Fact About B2B eCommerce PodcastIn this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other facts about modern-day B2B marketing. We talk about how the buying journey has actually been entirely fragm